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Bushnell DOA Scopes
No holdover guesswork. No ground shrinkage. No excuses.
Dramatically extend your effective range and judge a buck’s trophy quality in record time with new Dead On Accurate™ (DOA) reticle technology featuring the Rack Bracket. Its extended-yardage aiming points enable you to shoot with lethal precision out to 600 yards with a centerfire rifle (DOA 600) or 250 yards with a muzzleloader (DOA 250).
Rack Bracket reference lines help you accurately gauge the size of whitetail and mule deer antlers at distances that make it difficult with standard optics. Because these lines represent the distance between an average deer’s ears, if they fit, you know the approximate distance. It all adds up to drop-dead certainty, and fewer excuses, at the moment of truth. For 2009, we’re offering our new, recoil-proof, glass-etched DOA reticle on a broad range of riflescopes to handle virtually any hunting situation.
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